Penina First
CEO and Founder
The brain behind the concept, Penina is the driving force behind the Swifto enterprise. Beginning her career as a serial entrepreneur by winning multiple global business competitions and creating Today-Job, a revolutionary idea aimed at creating a last minute job placement in Israel, First settles for nothing but the best. From hiring a refined and high functioning office team to her knowledge and application of technology, First makes an exceptional CEO.
The cheerful Israeli holds a Master of Science in Biotechnology and has a passion for extreme sports in the realm of skydiving, white water rafting, and jet skiing.
Ron Cohen
Director of R&D
Ron is the Yoda to the Swifto empire. Ron mans the back end development of our customized Swifto system. He is focused on streamlining and upgrading everything from automated emails to the administration fields on our website. Even minded and observant, he provides a certain calming energy during his Miyagi-like instructional lessons to the team. With a brilliant capacity for solving problems and the ability to create code through sheer willpower, the tech genius aspires to spearhead the integration of the service industry with technology.
